Research & Insights
Research, thought leadership, and reflections on SDG localization, youth empowerment, cross-sector collaboration, and the lessons learned from two decades of pursuing impact.
Ongoing PhD Research
Regulatory Environment and Sustainable Competitive Advantage in Malaysian Family Businesses
Family business owners, successors, managers and directors in Malaysia are invited to take part (about 8-15 minutes). Available in English, Bahasa Melayu and Chinese, with a RM10 Touch 'n Go eWallet token upon completion.
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What I Study
My research focuses on making global frameworks work locally, empowering youth as change agents, and understanding what makes cross-sector partnerships thrive.
Innovation
Hover or tap on an actor to explore how the six helices interconnect in the innovation ecosystem.
SDG Localization
How do you take 17 global goals and make them meaningful for local communities? That's the core question driving my research.
Youth Empowerment
Young people aren't just the future—they're change agents now. I study what actually works in youth-led sustainability movements.
Cross-Sector Collaboration
The magic happens at the intersections. I explore how government, civil society, and business can work together effectively.
Family Business & Sustainable Competitive Advantage
How does the regulatory environment shape the sustainable competitive advantage of family businesses? My PhD research examines the roles of innovation, technology adoption and networking capabilities.
Publication & Journal
Research Paper · 2024
Youth Awareness on Sustainable Development: The Mediating Effect of Place Attachment in Selangor, Malaysia
International Journal of Research and Innovation in Social Science (IJRISS)
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Journal Feature · 2024
Cultivating Intergenerational Solidarity Through SDG-Oriented Youth Political Training
The Parliamentarian – CPA, Issue 4
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Research Paper · 2023
Perspectives, Experiences, and Involvement of Youths in Promoting Sustainable Development Goals in Malaysian Parliamentary Constituencies
Journal of the Malaysian Parliament
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Research Paper · 2023
Leveraging on Partnership to Expose Youth to Sustainable Developments: A Case Study
Journal of Business Management and Accounting
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Conference Proceeding · 2022
The Malaysian Youth SDG Summit 2022 Platform for Exposing Youth to Sustainable Development
Conference: 7th International Case Study Conference, University Utara Malaysia
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Research Paper · 2023
Educational Models to Promote and Localise Sustainable Development through Impact Oriented Partnership and Advocacy: Recommendations from APPGM-SDG on Youth Development
C4UNWN
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Conference Proceeding · 2022
A Mid-Term Review of Malaysia Civil Society Organization in Engaging Youths in SDG Implementation
Malaysia SDG Conference 2022 Proceedings
Projects Involved
Rapporteur for Working Group 1: Poverty & Nutrition
Submission to Malaysia's 2nd Voluntary National Review on the Sustainable Development Goals 2021
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Building Inclusive Community Training Module
Involved as trainer and partial contributor to the manual, in partnership with UNDP and the European Union.
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SDG Policies and Practice in Malaysia – Chapter 16 Writer
Chapter 16 of this book focuses on youth engagement in SDG implementation in Malaysia, offering insights into how young people contribute to the country's sustainable development agenda.